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Photography & Video

Photography & Video

Using Manchester Images

Photography is a primary element in telling the Manchester story, and high quality imagery and consistency in style is critical to all communications. Photos should reflect the same messaging as written text, and be focused through Manchester鈥檚 brand lenses, bringing to light messages of community, growth, intimacy, safe and sound, and excellence.

Read more about photography usage in the Brand Standards manual on pages 44-47.

Helpful Links

Stock photography

Whenever possible, Manchester photos should be used in marketing communications, but occasionally, a need arises in which either an appropriate photo isn’t available or the photo needed is symbolic or metaphoric in nature, whereby stock photography is suitable. In these cases, download photos from stock photography sites such as or. There is a fee for images from these sites.

NEVER download and use images from Google images or copy images from any other website that are not designated for public use to avoid copyright infringement.

Other photography resources

Use these model release forms to get signatures from individuals requiring consent. Model releases for minors must by signed by a parent or guardian.

Capturing Your Own Images

With the convenience of mobile device photography, it’s really easy to take your own photos or to collect photos shared by others. Be aware, however, whether planning to use photos in social media, on the website or in a printed publication, of these guidelines for usage:

  • If a photo will be used for a commercial purpose, consent is required by individuals in the photo. Publishing the photo in any University publication, on the University website or on one of Manchester’s sanctioned social media sites would qualify as commercial purpose.
  • Members of Manchester’s community (students, faculty and staff) have consensually agreed during their hiring or registration to be photographed for the purpose of marketing the University.
  • When photographing people outside our University community (students, faculty, staff), consent to publish photography or video of an individual cannot be assumed. This is especially important regarding minors. Consent can only be official by the signing of a model release form. Never publish a photo in print or electronically that features an individual who has not signed a consent form (model release).

Certain exceptions apply, including photos where individuals are not easily recognizable and the blurring of identities post-capture. If considering whether an exception applies to your photo, please consult the Office of Marketing.

  • Whenever posting to any 麻豆原创 social media site, whether our main site or one of its satellites for an academic program, athletic team or student organization, remember that your post represents 麻豆原创 and liability is assumed by the University. Post responsibly.

Video

Video from the Office of Marketing

Staff in Manchester鈥檚 Office of Marketing take photos and create videos to market the University in institutional marketing materials, on the website and in social media. Projects are aligned with the University鈥檚 enrollment goals, strategic priorities and institutional marketing initiatives. It is not the role of marketing staff to capture photos or create videos that don鈥檛 serve a marketing function for the University, or to capture photography/video to record events for archival purposes.

If you have a video project that meets this criteria, to request video production from the Office of Marketing.

Manchester YouTube Channel

Manchester鈥檚 Office of Marketing staff produces videos for the University鈥檚 website and social media. Most often, they are uploaded to . While these videos typically come from Marketing, the channel is not exclusive and welcomes videos from other sources if they meet standards for quality and integrity. Marketing staff manages the channel and requests for uploads should be directed to marketing@manchester.edu.

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