麻豆原创

Home > Academics > Programs & Degrees > Applied Marketing Communication

MU logo
MU logo

Home > Academics > Programs & Degrees > Applied Marketing Communication

Applied Marketing Communication Degree in 3 Years

Build in-demand marketing and communication skills鈥100% online or on campus, with real-world experience built in.

Whether you choose to learn fully online or on campus, the Applied Marketing Communication degree prepares students to lead in today鈥檚 fast-moving digital landscape by combining marketing strategy, communication expertise, and creative content development. In just three years, you鈥檒l build in-demand skills in digital marketing, branding, social media, public relations, and professional writing鈥攚hile gaining hands-on experience that prepares you for what comes next.

Request Info
Visit
Apply
3 students connect within the Applied Marketing Communication degree program at 麻豆原创

Become a Marketing Communicator Who Stands Out

BUILD VERSATILE EXPERTISE WITH A CAREER-FOCUSED DEGREE

Today鈥檚 employers need graduates who can think strategically, communicate clearly, and create content that connects. Manchester鈥檚 Applied Marketing Communication program was designed to meet that demand.

You鈥檒l develop skills across digital marketing, media strategy, brand storytelling, social media management, public relations, content creation, and audience engagement鈥攇iving you the flexibility to succeed in a wide range of industries.

This reduced-credit pathway helps you graduate sooner, enter the workforce earlier, and begin building momentum in your career.

Course Catalog

Program Information:

Major | BS

  • 90+ Credit Hours

Certificate

  • 9 Credit Hours

Locations

  • 100% Online
  • North Manchester

Completion Time

  • 3 years

What You Can Do With This Degree

Social Media Manager

Create campaigns, build audiences, and grow brand presence across platforms.

Marketing Coordinator

Support promotions, events, digital strategy, and campaign execution.

Public Relations Specialist

Manage messaging, media relationships, and organizational reputation.

Content Creator / Copywriter

Write compelling stories, campaigns, blogs, and branded content.

Event & Brand Promotions Specialist

Help organizations connect with audiences through experiences and outreach.

Study online or on campus鈥攕tart your Applied Marketing Communication degree today.

Why Choose Manchester for Applied Marketing Communication?

Real-World Experience That Sets You Apart

Learning goes beyond the classroom at Manchester. Every student completes required experiential learning opportunities through internships, client-based projects, campus media, or professional collaborations.

You won鈥檛 just study marketing communication鈥攜ou鈥檒l practice it.

Career-Ready Skills for a Changing Industry

Courses in Social Media, Digital Marketing, Public Relations, Professional Writing, and Creative Strategy are designed to help you graduate with skills employers actively seek.

Personal Support and Small-Class Attention

At Manchester, professors know your name, care about your goals, and help you grow as both a professional and person. You鈥檒l receive personalized guidance from faculty invested in your success.

CAREER OUTLOOK

Built for Where Careers Are Going

Organizations of every size need professionals who can communicate clearly, market effectively, and adapt quickly in digital spaces. That means graduates with versatile communication and marketing skills are in demand across industries including business, healthcare, nonprofits, athletics, media, education, and entrepreneurship.

With this degree, you鈥檒l graduate ready to contribute immediately鈥攁nd grow quickly.

Request Info
Visit
Apply
Subtle_Texture_testimonial
YouTube video

Cassy Dibley, Marketing

Subtle_Texture_Gray_Program

HANDS-ON LEARNING

Learn by Doing

Students complete up to 9 credit hours of experiential learning through opportunities such as:

  • Internships with businesses and organizations
  • Social media and digital campaign development
  • Campus media and storytelling projects
  • Event marketing and promotions
  • Professional writing for real audiences
  • Brand strategy and audience research

Career Outlook for Marketing Majors

Careers in marketing offer a bright outlook, with employment expected to increase significantly in the coming years. According to the U.S. Bureau of Labor Statistics, jobs for advertising, promotions and marketing managers are projected to grow 6% over the next decade, faster than the average for all occupations. Additionally, market research analyst jobs are projected to grow 13% by 2032, much faster than the average. These roles, along with opportunities in brand management and sales, offer promising career prospects for our marketing graduates.

Learn by Doing or Experiential Learning, is demonstrated as one student leans in to see how another is using a program on a laptop.

How the Marketing Program Supports Your Growth

Accreditation

麻豆原创 is fully accredited by the Higher Learning Commission.

Get Started

Take the next step toward earning your degree. We have the resources to help you get started.

Apply Now

Request More Info

Student Groups

The is designed to provide members with opportunities to develop leadership experiences; to provide exposure to business professions through presentations from guest speakers, both inside and outside the classroom; to provide a social organization for students to develop relationships with their peers as well as with prospective business partners and employers; and to relate what is learned in the classroom to the business world. Students are eligible to join CBC immediately upon entering 麻豆原创, and the Club provides numerous opportunities for students to get involved.听 A number of committees exist within the Club that provide interested students with many leadership opportunities.

Certificate in Marketing

麻豆原创 offers a Certificate in Marketing designed to enhance your business acumen and marketability. This certificate is ideal for students pursuing a degree in business or related fields, as well as professionals seeking to bolster their marketing credentials.

Learn more about the Certificate in Marketing

Applied Marketing Communication Degree Program Learning Outcomes

Program Goals | Student Learning Outcomes (SLO)

笔骋1:听Students will demonstrate effective and appropriate communication as message producers, message critics, and public speakers.

厂尝翱1.1:听Students will demonstrate communication competence by creating messages tailored to the needs and expectations of a specific audience across a variety of contexts

SLO1.2:听Students will demonstrate professional workplace skills through oral presentations and written assignments.

听

PG2:听Students will utilize communication and marketing theories, perspectives, principles, and concepts.

SLO2.1: Students will utilize research to analyze and interpret communication/marketing principles and concepts.

SLO2.2: Students will apply communication/marketing theories and perspectives to analyze communication across contexts.

听

PG3:听Students will demonstrate the ability to apply the knowledge and skills they have acquired to bridge the gap between theoretical knowledge and practical application.

SLO3.1:听Students will apply, assess, and evaluate their knowledge of marketing and communication principles in in real-world situations and professional settings.

听

    Non-Discrimination in the Admission Process

    麻豆原创 is committed to non-discrimination in campus life. The University does not discriminate on the basis of national origin, ancestry, race, color, age, sex, gender identity or expression, sexual orientation, familial status, religion, disability or veteran status in admissions or any area of campus life, including its educational programs, scholarships and loan awards, residence life programs, athletic programs, extracurricular programs, promotion and tenure policies and practice, and alumni affairs.

    麻豆原创 is committed to carry out the provisions of Section 504 of the Rehabilitation Act of 1973 and the Americans With Disabilities Act, which provide for accessibility of University programs to the physically disabled.

    exists --- (function ensure40pxInlineEarly() { function set40(el) { el && el.style.setProperty('padding-top', '40px', 'important'); } // If header already parsed, set now; otherwise set as soon as it appears. const hdrNow = document.getElementById(HEADER_ID); if (hdrNow) { set40(hdrNow); return; } new MutationObserver((muts, obs) => { const hdr = document.getElementById(HEADER_ID); if (hdr) { set40(hdr); obs.disconnect(); } }).observe(document.documentElement, { childList: true, subtree: true }); })(); // --- Helpers --- function hideDiviBars() { document.querySelectorAll('.divibars-container').forEach(div => { const content = (div.textContent || '').replace(/\u00A0/g, ' ').trim(); const shouldHide = !content || /all\s*clear/i.test(content) || /test/i.test(content) || /feed\s*has\s*no\s*items\.?/i.test(content); if (shouldHide) div.style.setProperty('display', 'none', 'important'); }); } function isEffectivelyVisible(el) { if (!el || !el.isConnected) return false; const target = el.querySelector('.divibars, .divibars-wrapper, .divibars-content') || el; const cs = getComputedStyle(target); if (cs.display === 'none' || cs.visibility === 'hidden' || target.hidden) return false; if (parseFloat(cs.opacity || '1') < 0.05) return false; if (target.closest('[aria-hidden="true"]')) return false; const rect = target.getBoundingClientRect(); const hasSize = (rect.width > 0 && rect.height > 0) || (target.offsetWidth > 0 && target.offsetHeight > 0); if (!hasSize) return false; const vh = window.innerHeight || document.documentElement.clientHeight; return rect.bottom > 0 && rect.top < vh; } function anyRealBannerVisible() { // A 鈥渞eal鈥 banner = visible AND not empty/test/all-clear/feed-empty return Array.from(document.querySelectorAll(CANDS)).some(el => { if (!isEffectivelyVisible(el)) return false; const txt = (el.textContent || '').replace(/\u00A0/g, ' ').trim(); if (!txt) return false; if (/all\s*clear/i.test(txt) || /test/i.test(txt) || /feed\s*has\s*no\s*items\.?/i.test(txt)) return false; return true; }); } function setForce110(on) { const root = document.documentElement; const was = root.classList.contains('divibar-force-110'); if (!!on === was) return; root.classList.add('divibar-atomic'); root.classList.toggle('divibar-force-110', !!on); // If we鈥檙e NOT forcing 110, clear any stray inline 110 the plugin may add later. if (!on) { const hdr = document.getElementById(HEADER_ID); if (hdr) hdr.style.setProperty('padding-top', '40px', 'important'); } requestAnimationFrame(() => root.classList.remove('divibar-atomic')); } // Debounced 2-frame confirmation to avoid flicker during animations let raf1 = null, raf2 = null; function scheduleRecompute() { if (raf1) return; raf1 = requestAnimationFrame(() => { raf1 = null; hideDiviBars(); const a = anyRealBannerVisible(); raf2 = requestAnimationFrame(() => { raf2 = null; const b = anyRealBannerVisible(); setForce110(a && b); }); }); } // --- Wiring --- document.addEventListener('DOMContentLoaded', scheduleRecompute); window.addEventListener('load', scheduleRecompute); window.addEventListener('resize', () => { cancelAnimationFrame(raf1); raf1 = null; cancelAnimationFrame(raf2); raf2 = null; scheduleRecompute(); }); new MutationObserver(() => scheduleRecompute()).observe(document.documentElement, { childList: true, subtree: true, attributes: true, attributeFilter: ['style', 'class', 'aria-hidden'] }); document.addEventListener('transitionend', e => { if (e.target && e.target.closest(CANDS)) scheduleRecompute(); }); document.addEventListener('animationend', e => { if (e.target && e.target.closest(CANDS)) scheduleRecompute(); }); document.addEventListener('click', function (e) { const btn = e.target && e.target.closest('.divibars-close'); if (!btn) return; setTimeout(() => { const bar = btn.closest('.divibars-container, [class*="divibar"]'); if (bar) bar.style.setProperty('display', 'none', 'important'); scheduleRecompute(); }, 200); }, true); // Initial pass scheduleRecompute(); })();